New Kind of Eater

"...a successful local food economy implies not only a new kind of food producer, but a new kind of eater as well, one who regards finding, preparing, and preserving food as on of the pleasures of life rather than a chore. One whose sense of taste has ruined him for a Big Mac, and whose sense of place has ruined him for shopping for groceries at Wal-Mart." - The Omnivore's Dilemma. pg. 258.